Guest Post by Jim Rassinier
To preface this, I wrote an article a couple years ago about discontinued fast food items that I thought should be brought back. I felt all were good options, but never did I think that I would actually see one make a comeback. (C’mon cheesarito!)
For those unaware, Burger King created the Yumbo in 1968, and, sadly, only stayed on their menu until 1974. (I was only 2 at the time…) It was a great idea; simply put: a hot ham and cheese sandwich. Well, 40 years later, they decided to put it back on the menu, albeit slightly altered by placing it in their chicken sandwich bun and serving it with authentic black forest ham for those who might think BK is cutting corners. I’m personally not a fan of these being served on this particular sandwich bread. (Does Burger King still let you have it “your way?” I may have to go back and see. I think this would go so much better on a burger bun.)
Regardless, in honor of this resurrection, I chose to try Burger King once again and purchase an almighty Yumbo, along with their Big Fish sandwich on the “2 for $5 menu.”
First off, this is a damn good sandwich for the normal price of $3.69, much less $2.50. It’s always great to be able to go into a drive through and get something actually different than the typical burger or chicken sandwich.
My biggest issue was the bread: It wasn’t awful, but I’ve never been a fan of the bread. I went twice with two other folks and we all agreed it was a tad “bready.” Otherwise, spot on. I’m thinking I’ll have to do an update to see if they’ll switch the bread out, and if there will be an extra cost.
As for the Big Fish? Pretty good and better than Wendy’s current iteration. I’m still a huge fan of Chick-fil-a’s, if you’re curious about which drive-thru to go to during Lent. But all that said, you’re not going to get a better fish sandwich for $2.50, period. I’m a fan of this current strategy, especially since Subway ended their $5 foot long campaign. I’m also really impressed with their new “10 nuggets for $1.50.” Not sure where you’re getting your meat, BK, but it’s working for ya.
Overall though, I’d say that the new Yumbo is a must try these days for folks that are tired of the same old, same old. It’s new, it’s refreshing, and it’s actually pretty damn good!
Now we just need to get other fast food franchises to follow suit.
And fun fact: Burger King franchised off to Australia in the 80’s. Only one problem: there was already a “Burger King” there. (small mom & pop store.) So Burger King had to come up with a different name over there. They Let their Aussie partners choose amongst a litany of their “franchise names.” Their choice? Hungry Jack … yes … the biscuit company.